Graphic Artist / Marketing Manager
Multi-talented creative professional with exceptional organizational capacity and a natural affinity to distill ideas into strategic brand-aligned promotions is seeking to apply expertise in production skills to support print and digital marketing initiatives. Composed, detail-focused and dedicated to teamwork. Extensive experience conceptualizing and crafting print and digital assets as well as project and office management. Exceptional communication skills working with both clients and vendors. Well-practiced in overcoming challenges and empowering team members to meet demanding project timelines and fulfill client expectations.
Professional Experience
Montgomery Advertising / MontAd Media, Wixom, MI
Enthusiastically contributes valuable creative, project, and account administration talents to optimize graphic design production for small integrated marketing and communications agency.
Graphics Manager/Graphic Designer, 1988 – Present
Oversees design, scheduling, and implementation for numerous print and digital promotional projects, including ideation, content creation, management, and client interactions. Collaborates and consults with account managers and clients on marketing and advertising campaign details. Liaise with vendors and freelancers to obtain quotes. Since 2001, manages as many as eight graphic designers, as well as external printers and photographers, in on-time and within-budget production of quality deliverables.
Excelled in design and production of print and web business to business (B2B) communications, retail / point of sale (POS) promotional materials and website management and promotion for key automotive aftermarket accounts.
Increased productivity and simultaneously lowered costs by reducing graphics department headcount by more than 60% while continuing to meet tight deadlines and maintain quality standards.
Enhanced overall efficiency by developing and documenting streamlined production processes, learning new techniques and technologies, and conducting meetings to advance associate knowledge and skills.
Managed website KnowYourParts.com including website content management via Wordpress, promotion on Facebook, and monthly email
Created digital marketing campaigns including animated digital ads and landing pages using Photoshop, Squarespace, and Wordpress
Maintained extensive digital asset library; administered server and back up data, including system optimization, software installation, troubleshooting, and problem resolution; facilitated launch and training of new online project management software in 2011.
Early graphic design success working with Coup d’etat: Advertising Agency, American Graphics Color Printers on Coca Cola and Canada Dry Accounts, and Macy’s as a Layout Artist.
Education / Technical Proficiency
AA, Visual Communications – Art Institute of Atlanta, Atlanta, GA
Professional Development: Refreshed knowledge of basic Web building at Aquent Summer of Learning, 2012 ~ Intro to Dreamweaver, 2011 & Premiere Pro training through Udemy online courses 2022 ~ Intro to Blogging and Social Networking, 2010
Computer Skills: Mac OS; Adobe Creative Suite – Expertise in InDesign, Illustrator, Photoshop and working knowledge in Premiere Pro & After Effects – Microsoft Office Suite – PowerPoint, Word, and Excel – Basecamp, Function Fox, Mailchimp, Squarespace.com, WordPress.com, Google Web Designer